When ordering communication
Sometimes you may have to order communication. To get the result you want, it is important to give the writer, photographer, or designer you hire a good basis.
Your terms of reference should not only include information about message, target groups, and desired results, but also clear instructions on what you do not want. Emphasize how your organisation should be portrayed. Feel free to refer to schyst.se.
Do the following
Write down what you want on a checklist to give your co-workers the support they need to order more inclusive communication.
A checklist can look like this:
- Portray men and women equally.
- Show the diversity of the company and use people with different ethnicities.
- Exchange any gendered words for a more inclusive communication.
Discuss
- Which external suppliers need to know that your organisation has decided that inclusive communication is important?
- In what situations is it important to give external suppliers the right input for gender equality, equity, and diversity?
Hjälpte sidan dig?