What does the job advertisement say?
A well-written job advertisement can attract the right candidates, while also bringing out your company. It is both marketing and recruiting. How the advertisement is written is therefore of great importance. You and your colleagues get the opportunity to reflect on language and tone in this exercise.
Do the following
Read the two job advertisements for a seamstress and a carpenter.
Discuss
- How do you perceive the language in the two advertisements?
- Is there any difference in what the two advertisements send out?
- Can they be written in a more gender-neutral way?
- Do you think women are tempted to apply for the job as a carpenter?
- How would you like to write the texts to not be excluding?
A job advertisement for a carpenter
Read the two job advertisements for a seamstress and a carpenter.
A job advertisement for a seamstress
Read the two job advertisements for a seamstress and a carpenter.
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